Mitzi Duque-Ruiz

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Duque-Ruiz Public Relations Consultancy

Junking the top three misconceptions about Public Relations:

    1. PR does not stand for Press Release, which is actually one of the tools used in publicity --   one of the largest areas in Public Relations.

    2.  The success of your communications campaign is not accurately gaugued by how many times your message comes out in broadsheets, glossies, TV, radio, the Internet, and industry publications. 

    3.  Having friends in media does not always guarantee results.

Getting the most effective message via the most strategic channels, through the most appropriate media, at the best possible time, ultimately to the correct target is the goal Duque-Ruiz PR sets with you and works with you to achieve.

Today's public is more discerning, if not jaded.  They can frequently spot a standard advertorial and press release in a couple of seconds. 

You can change perception without blasting away blindly. Take the more intelligent route. Then get the attention you deserve.

Duque-Ruiz PR is not a full-scale agency, so there is no red tape, no delegating of accounts to the staff after the contract is signed.  The person you share your goals and vision with, is the same one you will strategize with.  The very same one who will work with you to get your message to your target public.  And still the one who submits the project report and recommendations.  Oh, and that same person collects the cheques as well.

When necessary, Duque-Ruiz PR networks with experts of various areas of Communication -- marketing, events, advertising -- to help you with bigger and more demanding requirements.

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