writer's block 08/12/2010
There are a variety of reasons a writer falls into a rut that's difficult to climb out of. More often than not, in my experience, it's because the writer finds him/herself:
Add Comment Well-equipped 08/09/2010
In the full organizational set-up of a PR agency, a team working on one account, (proportional to the size and requirements) could have anywhere from two to five members, each tasked to handle essential areas, typically: account direction, account management/servicing, editorial/writing, media relations, and monitoring. The other areas, which may not be needed on a daily basis, could be assigned to any one member of the team, or more cost-effectively, out-sourced to an expert. This would normally cover event management, messengerial/courier, and accounting work. Even if you have been trained more in any one or two specific tasks, it always helps to be knowledgeable and experienced in all areas of PR. This will greatly benefit you if you want to work independently or freelance, as in my case. I've found the top five skills that can help you on your way to autonomy are:
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